Waami: every WhatsApp conversation in one CRM.
Waami is the WhatsApp Business CRM built and operated by Zumper Innovation Labs. It connects your business number through the official WhatsApp Cloud API and puts every conversation into a shared team inbox. Automated replies, broadcast campaigns, contact labels, multi-agent access and reporting all sit on that inbox. In India the sale happens on WhatsApp. Waami is the WhatsApp CRM India teams use to run it.
Live product, running today at waami.zumper.in on our own domain.
What is inside Waami?
Seven capabilities, each of which you can see in the live product. A shared phone answers enquiries; a CRM owns them.
Shared Team Inbox
Every conversation on your business number in one queue, so a thread has an owner and a reply does not depend on which phone the message landed on.
Automated Replies & Chatbots
Greeting flows, keyword answers and fallback messages that handle the questions arriving at 11pm, with a human path that stays visible when the bot is wrong.
Broadcast Campaigns
Message a permitted audience with templates that follow WhatsApp's own approval rules, and see which campaign brought replies rather than which one was sent.
Contact & Label Management
One contact record per customer with labels that mean something in your workflow: new enquiry, booked, paid, repeat, to follow up.
WhatsApp Cloud API Integration
Waami connects through Meta's official Cloud API, which is the difference between a system you can scale and a phone you cannot lose.
Analytics & Reporting
Volume, response times and campaign performance read back to you, so the conversation about next month starts from numbers both sides can see.
Multi-Agent Access
Several people answer from one number with their own logins, which is the point at which a shared phone stops being a business system.
How does a business get onto it?
Four steps, in the product's own words. The slow one is never the software: it is the Meta Business verification, so that starts first.
- 01ConnectAttach your WhatsApp Business number through the official Cloud API and verify the Meta Business setup behind it.
- 02Set UpAgents, labels, greeting flows and the reply rules that match how your team already handles enquiries.
- 03Manage & AutomateWork the shared inbox, hand threads between agents, and let automation take the questions that repeat.
- 04Track ResultsRead response times, volumes and campaign outcomes, and change the flow that is causing the queue.
Why the official Cloud API instead of a phone and a script?
Plenty of tools reach WhatsApp through an unofficial route: it is faster to demo and it breaks without warning, taking a number with it. Waami is built on Meta's Cloud API, which is the boring, supported path and the only one a business should put its customer conversations on.
The number is yours
Connection happens through your own Meta Business account and your own number. A vendor holding the session is a vendor holding your customer relationships.
Rules you can plan against
Template approval, opt-in windows and message categories are Meta's published rules. They are awkward, and they are stable enough to build a campaign calendar around.
Volume without a second phone
An inbox with agent logins scales to a team. A handset with a WhatsApp app does not, and neither does a workaround that risks the number it runs on.
WhatsApp's move to per-message pricing changed what a reply costs an Indian business. We wrote that up plainly, including where the free allowance still covers you: your WhatsApp replies now cost money.
Which businesses need a WhatsApp CRM rather than a faster thumb?
The test is simple: if more than one person answers the same number, or if a follow-up that was not sent costs a sale, a shared inbox is no longer a luxury.
- Astrologers and consultants booking consultations
- Schools and coaching institutes handling admissions
- Clinics answering appointment messages
- D2C and retail stores chasing orders and COD
- Interior designers and architects quoting projects
- NGOs managing donor and volunteer conversations
The same team builds the websites and booking flows that feed a WhatsApp conversation: website development and social media management.
Waami questions
Is Waami built by Zumper?
Yes. Waami is a product owned and operated by Zumper Innovation Labs, running at waami.zumper.in. It is not a reseller relationship, so the team answering questions about it is the team that built it.
Do I keep my existing WhatsApp number?
The number you bring is the number your customers already message. Migration from the WhatsApp Business app to the Cloud API is a documented step, and it is done with your own Meta Business account rather than an account belonging to us.
How is this different from the free WhatsApp Business app?
The free app is built for one phone and one small business: one device, limited labels, no shared queue, no agent logins, no reporting. Waami is the CRM layer on top of the official API for teams where several people answer the same number and someone has to own the follow-up.
What does WhatsApp charge per message, and who sets it?
Meta sets WhatsApp's own messaging rates and they change; the free allowance and the paid categories are Meta's rules, not ours. We wrote out what the move to per-message pricing changed for Indian businesses, and that page is worth reading before you plan a broadcast.
Does Waami read or reuse my customer conversations?
The conversations belong to your business account and sit in your workspace. Access is by agent login, and the product's job is to route and record them, not to sell them onward. Anything about data handling that a customer asks in writing, we answer in writing.
How does pricing for Waami work?
It is quoted per business, because it depends on how many agents answer, the message volume you expect and whether you need the onboarding work done with your team. This page states no number on purpose: the product does not publish one either. Talk to us and you get a written figure for your own volume.
Our other product: the Zumper Astrology Engine · All offerings: services and products
Put the number on a system.
Tell us how many people answer your WhatsApp today and how many messages arrive in a month. We will say whether Waami fits, and what connecting your own business number takes.